Loudmouthman

What would happen to the world should the human race vanish in some fantastic fashion ?

The World Without Us, by Alan Weisman discusses the effects our creations and environmental modifications have had upon this planet. By chapters and stages he meets with experts and academics and describes the types of failures, breakdowns and decomposition of the articles of man. He describes in detail how shortlived our property is and in turn how insidious and overwhelming some of our by-products are.

One particular Chapter ( 9: Polymers are forever ) left me with the impression that we will be choking to death on the remants of our packaging or products long before nuclear waste and emissions ever effect us. The scale of the damage to our environment through plastic is mindblowing!

Has the book made me a better environmentalist ? no, but it had adjusted my view as to some of our environmental priorities.

Go buy the book and let me know what you think.

Thanks for reading.

Does your SEO company give you access to your websites statistics?

Do they provide a clear explanation of what  type of information is available when a visitor clicks on or arrives at your website ?

Google Analytics from Mary E Tyler and Jerri L Ledford is 300 pages of chapter by chapter feature and functionality breakdown of the Google Analytics service. Whilst this book will not make you a Search Engine  genius it will give you the insight and the guide to accessing Googles powerful and  web statistics tool.

The book  walks through the menu structures of Google Analytics and  goes on to  describe, in detail,  what you might expect to achieve in utilising those features.  The content is straightforward although you could read the help and tutorials available from Google and get  similar advice.

Having the book to hand will push your expectactions of what you could, or should, be acheiving with the statistics of your website.

Of the books on my reference shelf its one of the more frequently accessed at the moment. I would  certainly recommend it to anyone considering investigating their own Web analytical work or planning to purchase the services of a Search Engine Optimiser.

Thanks for reading.