Marmite Makes It Mine

Posted on 27. Sep, 2009 by nikbutler in Commentary, SocialNetworks, blog

Marmite is the Social Networking of the food world. You either love it or Hate it. You can find a use for it or you wonder why anyone is bothering with it. Marmite is the metaphor for the social commentary on the uses of Social Networks today. When I talk about marmite im not just talking about the complimentary condimentary adjustment to an otherwise so so meal. Im talking about how I take something for anyone and add my signature, Marmite makes it mine.

As a product in marketing it plays upon its own acceptance in the shopping basket of today. With adverts focussing on the “Love It / Hate It duality” of a product. I cant think of many brands that are happy to advertise the idea “You Hate This Product and we dont care”

Its the Twitter of food additives. Its not going away any time soon and its going to be around for a quite a while. Heres how Im using it today.

  • Smear Marmite on the skin of chicken drumsticks before cooking.
  • Stir Marmite into mashed potato
  • Add equal measures of Marmite and grey poupon mustard before serving with sausages
  • Place a small blob or Marmite into the centre of a Croque Madame
  • Stir Marmite into Hot Chili Sauce to serve with Pizza.
  • Place a small tub of Marmite as a dip for Pizza.

One thing I know about Marmite, no matter how I serve it the Marmite makes it mine.

Thanks for reading.

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31 North 62 East :Too Close to the Truth.

Posted on 14. Sep, 2009 by nikbutler in Commentary, blog

There are plenty of political war films out there that  tread the well worn and cliched path of Americans winning the war. Its a breath of fresh air when the  British Producers, Writers and Directorial team of Leofwine Loraine  and brother Tristan Loraine  and Sue Gibson ( Amazing Grace / Hear my song ) bring a Political Thriller that focuses on financial and political misdirections in a modern theatre of war. 31 North 62 East

The film follows the potential consequences a British Primeminister choosing political capital and financial reward over the lives of its armed forces. Trading a Special Forces unit in return for the peace of a Saudi King.  The victims of a political machine who exist as pawns in a larger govermental cat and mouse game play their parts  and at times I am reminded of those BBC Thrillers from the eighties your following the plot not the characters and its going to wrap up well. The  concept is solid and the delivery paces itself well but this is no Tom Clancy or Dan Brown “Megabucks production” nothing will explode but there will be times when you will be squirming in your seat.

The Film was produced on a budget of $3.1Millon was  shot on Location in Jordan and my own home town of Horsham and it  arose out of Cannes 2008  where Tristan Lorraine sought Funding for ‘Shadows From the Sky’ said by many to be the Erin Brokovich of the Skies. This debut is intended to lead the way to that film and I for one look forward to seeing what Tristan does next.

Thanks for reading.

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