Commentary, SocialNetworks

Looking great was never this much fun.24 Aug

Nik Butler mugshotIts been mentioned before, but I am not someone who shies from publicity or comment. I enjoy being able to express an opinion and add to the conversations and ideas that are part of the whole Social Networking community. So it was timely indeed that through the London Twitter meetup I met Scott Collier.

One of my clients had asked me for a “professional” photograph for their website and as a number of Social networks make use of a headshot as part of your profile image it was the obvious question to ask of Scott, could he photograph me and make me seem interesting.

Scotts’ Shop in the centre of London is surrounded by fantastic alleys and buildings and despite the , rather persistent, grey England skies and fine British drizzle ( a type of rain that permeates everything ) we headed out and round the corner to see what Scott could achieve.Nik Butler mugshot

There I stood, posing, grinning , mugging and leaning forward and stretching my neck all the while Scotts assistant reflected the light from a Golden covered sheet into my face. The fact that people get paid to stand and pose and pout and be pished around for hours on end like this astounds me. After 10 minutes I was feeling more than a little self concious ( yes it happens ) and the passing members of public kept trying to work out why a really bad Christian Slater look alike was in London at all.

The results I am more than pleased with. I have an upto date and interesting collection of images and headshots which I can use and include in the media that is Loudmouthman. So this post is a long way of saying thank you to Scott Collier and his Team for creating Images and opportunities for business content.

Scott Collier has two websites, the main portfolio gallery as well as his Wedding site ” Weddings I do “. He has also joined the Twitter Community under the twitter name scottthephoto.

You canĀ  see a select collection of images on my Flickr Site hereĀ  http://www.flickr.com/photos/theloudmouthman/

Thanks for Reading.

Commentary, SocialNetworks

Niches nomore20 Aug

I recently had one of those great “Idea” conversations with ThinMan whilst we were both watching the recent Robert Scoble Video Log about the Hewlett Packard Garage. Whilst I was batting around the concepts and thoughts behind the idea I “formed” a better understanding of what the Internet means to marketing of Niche markets and selling into them.

The Internet makes Niches irrelevant since your website and your product and your content can be promoted and located within the same areas and technologies as “larger” more established products and brands.

Okay so far so very Internet marketing 101 there is nothing new for an awful lot of people in this idea. If thats the case why then does it “feel” like the ideas and concepts of sales and marketing on the internet are still a “Niche” in their own right.

Some of my own clients are still focused on a single target of “getting people to their website” and as a result they focus on “keywords”, niche words if you will , which are designed to help their target audience to locate them on the internet by way of search engines. The whole prospect and delivery of this type of Web Development, design and implementation feels very much embedded in 1999.

Connectivity and conversations are increasing , almost exponentially, the crowds gather in far wider and far broader areas and are talking about ideas and products and memes ( just look at Bacn as an example ) such that the topic and ideas which relate to my clients products are now spread quite far and wide across Blogs, Forums, RSS Feeds and Lifestreams. Niches are becoming negligible and the economy of marketing into them is getting less everyday.

So here is a question for you. Is there a niche market youve met which wasnt accomodated online in some form of social media or social network? and I am excluding the Amish website.

Thanks for reading

How I can help

If your interested in how social media and social networks can put you in touch with your clients, your customers and your staff then contact Nicholas Butler for more information.

Contact

email nik@loudmouthman.com

tel: +44 7508 038 640

tel: +44 7713 241 956

skype: thebutlershouse

twitter: loudmouthman

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