Google does not use Keywords for Search Ranking

Posted on 24. Sep, 2009 by nikbutler in blog

Im throwing this one out there to add to your “You should fire your webagency” list of things to keep in mind when handling the buzz word friendly Three letter acronym happy Search Agency.   Here is Matt Cutts giving the straight answer.

Ive spent several years explaining to clients that Keywords dont count so it should help having an Official answer to point people at. Now can we get back to creating interesting content and stop worrying about the engines ?

Thanks for reading.

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Lies , damned lies and Google Analytics.

Posted on 20. Jul, 2008 by nik in Books

Does your SEO company give you access to your websites statistics?

Do they provide a clear explanation of what  type of information is available when a visitor clicks on or arrives at your website ?

Google Analytics from Mary E Tyler and Jerri L Ledford is 300 pages of chapter by chapter feature and functionality breakdown of the Google Analytics service. Whilst this book will not make you a Search Engine  genius it will give you the insight and the guide to accessing Googles powerful and  web statistics tool.

The book  walks through the menu structures of Google Analytics and  goes on to  describe, in detail,  what you might expect to achieve in utilising those features.  The content is straightforward although you could read the help and tutorials available from Google and get  similar advice.

Having the book to hand will push your expectactions of what you could, or should, be acheiving with the statistics of your website.

Of the books on my reference shelf its one of the more frequently accessed at the moment. I would  certainly recommend it to anyone considering investigating their own Web analytical work or planning to purchase the services of a Search Engine Optimiser.

Thanks for reading.

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