Twitter in Business.
Twitter has grown beyond the initial concept of a internal company communication mechanism. Users joining Twitter are innovating how they use the 140 characters of communication. Some examples have included
Microblogging
When twitter asks, “What are you doing” for the unimaginative the answer is a glib “entering a tweet” for many more users Twitter has become an extension to their blogging habits. It has become the space for the ideas which would rate nothing more than a draft title entry in their blogs and press releases. Without the need to craft essay length articles around a question or an idea. Twitters 140 characters have enabled users, and corporations to interact with a community.
Announcements, Updates and Notifications and SMS Alerts
You can create a Twitter account that is private ( in twitter parlance Protected ) and invite only specific twitter users to have access. Through this its possible to create an announcement service that users can follow, potentially receiving them via SMS alerts to their mobile phones. It provides an additional communication channel that can be accessed from multiple platforms such as web, mobile web and SMS.
This is especially useful for services which need to broadcast alerts and information to all members such as directors, managers , engineers or customers.
Real Simple Syndication ( RSS )
Additionally the use of search via search.twitter.com provides a tool for tracking popular trends and to discover not only when twitter users are discussing your products or names but also passing on tips, advice or comments about your brands. These searches can be saved as an RSS feeds in their own right and in turn provide additional feeds against which metrics can be tracked or announcement published on additional websites.
